Convergence and synergy

Synergy -  Synergy is the simultaneous (at the same time) release of different products to boost both. Synergy can be used most often by bigger companies as the different elements  (often a media conglomerate) work together to promote linked products across different media.


Convergence- the fact that ​newspapers, ​television, radio, and the ​internet are becoming less ​separate as ​technology develops: Media convergence ​means that we can now watch a newspaper's ​video ​report on our cellphone via the ​internet.