Gender - the state of being male or female
Archetype - a very typical example of a certain person or thing.
Stereotype - a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Hegemonic norms - The processes by which dominant culture maintains dominant position. E.g the use of institutions to formalize power.
Mediation - is a process media companies such as newspaper companies go through to alter information that is within the Newspaper, News Report, Documentary etc.
Male gaze theory - The male gaze is a concept coined by feminist film critic Laura Mulvey. It refers to the way visual arts are structured around a masculine viewer. It describes the tendency in visual culture to depict the world and women from a masculine point of view and in terms of men's attitudes.
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